Is your product really Retail Ready?
consumer products survive their first year.
The biggest risk to your product isn’t the idea, it’s the gaps you haven’t seen yet.
If you are preparing for launch, already on shelf or struggling to drive repeat purchase, the starting point is always the same. Know where you really are before you spend another penny.
The Retail Ready Scorecard evaluates your product across the six commercial pillars: Category, Concept, Consumer, Competitor, Customer, Communication. It takes around two minutes and gives you an instant, honest picture of where your product stands.
Not sure if your product is really shelf ready?
-
Product Development
-
Launch Strategy
-
Revitalise Range
- Product Development - Launch Strategy - Revitalise Range
What stage are you at?
1 commercial objective →
Products that launch successfully, sell consistently and grow on shelf
3 service areas
The Clear Path
Every engagement follows the same structured process. Insight before strategy. Strategy before marketing.
The order is ClearLee intentional!
Insight → Strategy → Marketing = Launched ClearLee.
02 - STRATEGY
Think ClearLee.
Positioning, pricing, channel and route-to-market. The commercial backbone your product needs
01 - INSIGHT
See the market ClearLee.
Category, consumer, competitor. An honest picture of your market before a penny is spent.
03 - MARKETING
Speak ClearLee.
Brand, messaging, campaign. Making your product impossible to ignore on shelf and off it.
→
→
The 6 commercial pillars
behind products that launch, sell and grow
What are the 6C’s?
Every product is assessed across six areas. Miss one and it shows in ranging decisions, buyer meetings and sales performance.
Need more support?
Retail Ready Review
Get a clear, expert view of what's stopping your product from getting onto shelf and growing once it's there.
Who is it for?
Founders and challenger brands preparing for retail conversations.
Products already listed but not growing as expected.
Teams who feel stuck and aren't sure why growth has stalled.
What you get
A kick off call to understand your brand, goals and the real questions that need to be answered.
A full review of the brand against all 6C’s.
A written findings & recommendations document with what's working, what's holding you back and the priority actions.
A playback call to walk you through it and answer everything.
How it works
Book in → kick off & fact-find → I do the work → findings document → playback call.
Up front I will gather the key information I need from the business: product info, sales, listings, plans and goals.
Delivered approximately two weeks after the kick off & fact finding stage.
The full review gives you practical guidance on your product, brand and retail opportunity, helping you identify the gaps and understand what needs to improve.
Not quite ready yet? Start with the free Scorecard. See where your brand is thriving and where the real opportunities to grow are hiding.
